“ FIGHT THE GOOD FIGHT OF THE FAITH; TAKE HOLD OF THE ETERNAL LIFE TO WHICH YOU WERE CALLED.”
1 Timothy 6:12
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our story
Hi, I'm Robby. I am a believer in Jesus Christ, husband, dad, and a career Firefighter. I want to share information about my company, Fight or Flight Nutrition. We are passionate about crafting clean and healthy supplements, with a special focus on our electrolyte drinks, available in a vibrant array of bold flavors, some saltier than others. My mission is to create options that ensure everyone finds their perfect drink.
The term "Fight or flight" Describes the physiological response that activates our sympathetic nervous system and releases adrenaline when confronting or escaping a threat. First responders don't have the option to flee in life-threatening emergencies; we are trained to stay and face the challenge while remaining composed and in control.
When stress hits, our bodies react: heart rates elevate, breathing accelerates, and blood rushes to our muscles—enhancing our ability to perform effectively in urgent situations, whether that's responding to an emergency or pushing through an intense workout. Given the intense demands of our roles in both our professional and personal lives, the importance of proper hydration cannot be overstated. This heightened state is not just vital; it's transformative for first responders, athletes, or anyone engaging in outdoor activities, as it significantly boosts physical performance, speeds up recovery, and enhances overall health.